Project Management

  • Design and format field materials, organized to facilitate interviewing

  • Proactive management of field services nationwide, with careful and accurate data collection

  • Continuing support through analysis, reporting, and presentation

Data Processing

  • Coding of open-ended responses, sorted to uphold consistency

  • Data entry, 100% verified for accuracy

  • Cross-tabulation of data, provided in a logical format

  • Easy to read statistical testing presented on each table (click here to see samples)

  • Flexibility in import/export of data, whether ASCII, comma delimited, SPSS, or graphic format

Data Collection

  • Mail, from sorting and stuffing through data processing

  • Telephone, both paper/pencil and CATI-programmed surveys, with off-site monitoring available

  • Face-to-face, including central location tests and mall intercepts

  • On-line, either Intranet, Internet or web-based surveys

Study Types

  • Ad effectiveness studies

  • Customer and employee satisfaction analyses

  • Package evaluation

  • Product testing, including concept, taste, and in-home product usage

  • Seminar and trade show evaluation

  • Tracking studies

  • Warranty card/product registration forms

Industry Experience

  • Apparel
  • Banking
  • Computer Hardware
  • Computer Software
  • Food, Beverage and Other Packaged Goods
  • Health Care
  • Insurance
  • Internet
  • Non-profit
  • Publication
  • Telecommunications
  • Travel and Leisure
  • Utilities

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